line extension strategy

  • Product Line Extension Definition, Strategies & Example

     · The strategy for an extension could be a different color or size, and it may have different ingredients or come in different flavors. The company is marketing the value and quality of the existing

  • Increasing purchasing intention of eco-efficient products

     · In fact, it is not a new finding in marketing research that recognized successful brands have a strong influence on the purchase decision process, given the large number of products launched annually using a brand or line extension strategy. Even on an equal footing, a recognized brand is a major differentiator in an advertising campaign.

  • Product Extension Definition Marketing Dictionary MBA

     · Product extension is a type of branding strategy. The product extension is also known as line extension where a parent brand covers a new product under a product category it currently serves with new color, sizes, pack size and forms. Well established consumer goods company have successfully implemented this strategy and have grown their sales

  • Vertical Versus Horizontal Line Extension Strategies

     · Line extension research has already started to answer the question of how product line proliferation affects brand performance. In the effort to determine this effect, studies distinguish among different types of brand stretching (1) extensions into new versus

  • Product Line Strategy Bizfluent

     · A product line is a similar group of products that are sold by the company under the same brand. A company may sell multiple products under one product line, and it can also have multiple product lines under its brand. Determining whether to create, expand or retire product lines is part of the overall product line strategy.

  • (PDF) The impact of step-down line extension on consumer

    The impact of step-down line extension on consumer-brand relationships A risky strategy for luxury brands. Journal of Brand Management, 2012. Elyette Roux. Fanny MAGNONI. Pierre Valette-florence. P. Valete-florence. Pierre M VALETTE-FLORENCE.

  • Brand Strategy 101 A Beginners Guide to Branding your

     · The line extension brand growth strategy involves creating additional products in response to consumer needs. A closer look at line extension strategy would be easier to see from an example. Apple introduced the iPhone Plus for the first time, with the release of the 6. The iPhone Plus was born to satisfy consumers who are looking for a bigger

  • What is extension strategy?Definition from WhatIs

    An extension strategy is a practice used to increase the market share for a given product or service and thus keep it in the maturity phase of the marketing product lifecycle rather than going into decline.. Extension strategies include rebranding, price discounting and seeking new markets.Rebranding is the creation of a new look and feel for an established product in order to differentiate

  • Extend Profits, Not Product LinesHarvard Business Review

    The line extension serves the career goals of a manager on an existing brand better than a new brand does, but long-term profits are often sacrificed in favor of short-term risk management.

  • Product Line Extension Strategy vs. Brand Extension

    A product line extension strategy is an approach to developing new products for your existing customers or for prospects who do not currently buy from you. Extending a product line involves adding new features to existing products, rather than developing completely new products. This can reduce the cost of product development as well as

  • The Logic of Product-Line Extensions

    An appropriate line-extension strategy for a brand requires the discipline to evaluate the true costs, in terms of both immediate economic considerations and long-term impact on brand equity.

  • Brand Extension Types, Examples, Line Extension Vs. Brand

    Brand extension is the use of the same brand name to launch a new product in a different product line. On the other hand, Line extension is the use of the same brand to launch and market a new product in the same product line. Line extension only represents an increase in a product’s line’s depth.

  • Four brand strategiesTHE Marketing Study Guide

    The disadvantage of this multi brand strategy (as opposed to a product line extension strategy) is the cost and time of developing a new brand name successfully in the marketplace. Brand extension. A brand extension involves broadening the market’s understanding of the brand. This is achieved by offering more products (of a different nature

  • VERTICAL PRODUCT LINE EXTENSION STRATEGIES

     · The vertical product line extension strategy has become a common practice for companies seeking to provide a range of products under an existing trademarkfrom entry-level to premium products for product categories where branding isa differentiating factor (Keller, 2008). The vertical product line extensionrepresents a new

  • Line & brand extensionSlideShare

     · Line extension strategy. 6. Brand extension • Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. • A brand's "extendibility" depends on how strong consumer's associations are to the brand's values and goals.

  • Line Extension Vs. Brand Extension Your Business

    Regional Brand or Line Extensions Line extensions are often implemented with a very specific niche audience in mind, which is often geographical in nature. McDonald’s frequently uses this technique

  • 9 Line Extension Examples for 2020 from Coke to Honda

     · A product line extension is the launch of a new product in a product category where the brand already sells products. The new product sells alongside the existing products. Typically a line extension is a new flavor, scent, formula, color, size, or style of a product in a current product line.

  • What is Line Extension? ExampleApple HomePod

     · What is an example of line extension? Ries cited a few examples, one of which is Apple. One of its latest line extensions is the HomePod. This is a smart speaker that was released early 2018. Apple is a strong brand. Therefore, based on Reis’ analysis, it shouldn’t matter. The possibility of over-extension

  • Building Your Brand with Brand Line Extensions Ag

     · A brand line extension strategy is not for every company. There are a number of questions that must be answered in order to make the best decision for your situation. The most basic questions include Can my company develop a product extension with characteristics that clearly differentiate it from the established product?

  • Brand Extension Meaning, Types, Examples, Advantages

    1. Line Extension When the same brand is used to launch a product in a different way it is called line extension. Byline extension, the product will be a slight variation to the existing ones. For example, Amul launched condensed milk which is an extension of milk head and shoulders launched many shampoos that cater to different hairs.

  • Differentiating high involved product by trivial

     · The effect of product-line extension strategy on product evaluation With line extensions, the company tries to exploit the potential of the brand within a product category. Thus, the brand is usually exploited to woo new users (in most cases) and extend its usage by making current users use the different variants (Desai and Hoyer, 1993).

  • Solved > 51. Line extension is the strategy of attaching

    51. Line extension is the strategy of attaching unrelated products to a known brand name to gain instant recognition for the new offerings. 52. A line extension involves the addition of new sizes, styles, flavors, or related products to an existing group of products. 53. When a company authorizes another organization to use its brand name, the company is practicing brand diversification.

  • Four brand extension strategy examples Econsultancy

     · A brand extension is a strategy to launch a product in a tangential market or category, sometimes closely related to the core product, and other times unrelated. There are risks involved, of course, including the danger of alienating customers. However, there are big rewards, such as the opportunity to penetrate new markets and generate

  • Product Line Extension Strategy Your Business

    A product line extension strategy is an approach to developing new products for your existing customers or for prospects who do not currently buy from you. Extending a product line involves adding

  • Expansions of Product Lines What are they? Examples and

     · Both large and small brands use product line extension to reach a wider audience and increase their revenue. This guide will provide tips and examples on how to create an extension strategy for your brand. What is a product extension? Line extension

  • Line Extension Branding Strategy Insider

     · Line Extension. Product line extension can be an opportunity for brands who have the discipline to keep their focus. Line Extension October 05th, 2010.

  • Vertical Versus Horizontal Line Extension Strategies

     · line extensions as being a preferable approach to brand leveraging within a product

  • Brand Extension A Strategy for Competitive Advantage

     · Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand In line extension a

  • Learn the Definition of Product line extension strategy

    A product line extension strategy refers to a strategy that involves making additional versions of a product so that it will appeal to different clientele or making related products to sell to the same clientele.. For example, a company may make another version of a low-end product, which is a little better, and then make another version of it that represents the top of the line to appeal to

  • The impact of step-down line extension on consumer-brand

     · Although step-down line extension (SDLE) is not a new business practice, it has greatly increased in recent years to meet new market trends. In comparison with brand extension, SDLE is a research area where studies are relatively limited. Little is known about the feedback effects of this strategy on core brands from a consumer's perspective.

  • Four brand strategiesTHE Marketing Study Guide

    The disadvantage of this multi brand strategy (as opposed to a product line extension strategy) is the cost and time of developing a new brand name successfully in the marketplace. Brand extension. A brand extension involves broadening the market’s understanding of the brand. This is achieved by offering more products (of a different nature